From a Bottleneck to a Breakthrough: Why We Created BRANORINO

Introduction: It Started with a Question
You’ve tried countless “hero” serums, yet breakouts and redness still pop up like a game of whack-a-mole?
After years spent in dermatology clinics and labs, BRANORINO’s founder, Dr. Lee Hojin, finally confirmed it: The problem isn’t that the ingredients aren’t powerful enough. It’s that we got the entire approach wrong from the start. Skin isn’t a battlefield to be conquered; it’s a garden that requires a delicate ecological balance. We saw that most existing skincare products only focus on “fixing problems” in the moment, completely overlooking the importance of “preventing problems” at their source.
The Bottleneck: When Expert Insight Met a Market Blind Spot
Dr. Lee Hojin, MD, PhD, a former clinical dermatologist at Seoul National University Hospital (SNUH) and principal investigator of the BR-07 microbiome lab, observed that behind the pursuit of fast results lay countless individuals with increasingly fragile skin barriers. When skincare products over-intervene, the skin’s natural protective barrier is damaged and its microbiome balance is disrupted. In an internal tracking study of 312 volunteers who consistently used aggressive skincare products, we found that after just six months, 74% experienced a 42% decrease in their skin barrier index.
This trapped people in a vicious cycle: problems reappear, they use stronger products, and their skin becomes even more vulnerable and sensitive. This was the “market blind spot” Dr. Lee saw as a dermatologist—a truth about “balance” that most brands had ignored. He became convinced that only by restoring this balance could we solve skin issues fundamentally.
The Breakthrough: The Birth and Mission of BRANORINO
It was this profound insight that led to the creation of the BRANORINO brand. We combined the lab code “BR-07” with the Italian word “rinascere” (to be reborn) to form BRANORINO—a constant reminder that science must lead to gentle rebirth, not aggressive destruction.
BRANORINO is more than just a product line; it’s a philosophical shift in skincare. Our mission is to use cutting-edge scientific technology to understand, respect, and maintain the skin’s natural balance. We believe that only through science-guided rebalancing can skin truly be healthy and resilient.
Our Promise: A Different Skincare Future
BRANORINO was born from the profound commitment of Dr. Lee Hojin and his team to all individuals with sensitive skin. We promise that every product we create is built on a foundation of science and gentleness, designed to be precise and effective without compromising the skin’s natural barrier.
We reject unnecessary harshness and empty promises, offering only genuine solutions that help skin return to a healthy, stable state. We invite you to join this skincare revolution and discover a new future—one where healthy, radiant skin is achieved not through harsh products, but through science and balance.
BRANORINO is a brand legally registered in the United Kingdom and all our products are formulated in Seoul, South Korea.